Post by account_disabled on Dec 23, 2023 20:11:07 GMT -8
At Qonto Growth and Marketing are one single team to tackle the growth challenges determined by the pyramid below the famous AARRR model cfadcadecdcffdcdffbbe cqhaauzjnaaocomocyzuq AnhTho Growth VP explained how she structured her people team into areas of expertise Marketing Performance CRMARevenue Growth Engineering decided to integrate a technical team into the Growth team to be quicker in managing our projects. We can therefore autonomously build a tracking system create Marketing Automation campaigns or optimize our landing page. It also helps us to recruit talents with marketing skills.
International expansion is also a true organizational challenge. Our product had already been built for international markets in French and English but translating the site requires adapting and localizing skills. The integration of international teams is also a new challenge Each area has its role in the European expansion and shares photo retouching best practices with local teams to implement the first actions in each of the markets. . Forget about the hack myth If you Google How to do Growth you will of course find hacks and tricks to win customers very quickly. Scrapping cold emailing cold calling etc. There are many Growth Hacking techniques.
At Qonto we quickly realized that these techniques were shortterm solutions and did not meet what can be expected from a serious service like Qonto which must therefore inspire trust. It also raises the question of the community that we want to build. We would rather have a community that knows us and trusts us. Our Sales team obviously makes calls but always following an introduction. If you want to build a sustainable and healthy growth focus on channels and actions that allow you to do some scaling . Do some tests and again and again The first rule that the growth team has set for itself is to validate the need before deploying any project.
International expansion is also a true organizational challenge. Our product had already been built for international markets in French and English but translating the site requires adapting and localizing skills. The integration of international teams is also a new challenge Each area has its role in the European expansion and shares photo retouching best practices with local teams to implement the first actions in each of the markets. . Forget about the hack myth If you Google How to do Growth you will of course find hacks and tricks to win customers very quickly. Scrapping cold emailing cold calling etc. There are many Growth Hacking techniques.
At Qonto we quickly realized that these techniques were shortterm solutions and did not meet what can be expected from a serious service like Qonto which must therefore inspire trust. It also raises the question of the community that we want to build. We would rather have a community that knows us and trusts us. Our Sales team obviously makes calls but always following an introduction. If you want to build a sustainable and healthy growth focus on channels and actions that allow you to do some scaling . Do some tests and again and again The first rule that the growth team has set for itself is to validate the need before deploying any project.